Nike, Inc. Strategic Case Study Essay example - 6087 Words

Table of Contents Executive Summary 4 1. Introduction 5 2. Strategic analysis 6 2.1 External analysis 6 2.1.1 PESTEL analysis 6 2.1.2 Porter’s Five 5 Forces and Government model analysis 8 2.1.3 Turbulence Model 9 2.2 Internal Analysis 9 3. Strategic directions and strategic objectives 10 3.1 Mission 10 3.2 Strategic objective 11 3.2.1 The financial objective of Nike 11 3.2.2 The non-financial objective of Nike 11 4. Key broad business-level and international strategies 12 4.1 Ansoff’s product and market business level strategies 12 4.2 Miles and Snow’s adaptive strategies 13 4.3 Porter’s competitive business level strategies 14 4.4 International strategies 15 5. Strategic implementation: General†¦show more content†¦Therefore it is essential for the company to gain the support from local government to ensure its manufacture, import, and export. Many developing countries, for example, China, Thailand, and Vietnam, welcome the investment from foreign companies sinc e it will promote local economy and create new jobs (Nike, 2011). Other countries, in the current time of recession, are generally welcome foreign investments. However, protectionism shall still be alarmed in the future. Economic Ever since the global financial crisis in 2008, the world economy is in turbulence. Many developed countries, including the US, the European countries, Southeast Asian countries and Japan, are still suffering from its influences. Besides the shadow of recession, the exchange rate of US dollar has been going down for years. On the other hand, the currencies of some developing countries, notably Chinese RMB, are raising rapidly in exchange rates. Since Nike mainly manufactures its products in the developing countries, and a large part of its manufacture (33% of its factories and 32% of its workers) are conducted in China (Nike, 2012), it is facing the pressure of increasing manufacturing costs. Social Populations are growing older in many countries in the world, which brings the issue of aging population. It is expected that by 2050, there will be 1.5 billion people aged over 65 and near 80% of these aged people will live in developingShow MoreRelatedNike : Sustainability And Labour Practises1217 Words   |  5 Pagessurroundings more sustainable in nature. So now in this report which is based on the case study of â€Å"Nike: sustainability and labour practises†. This case illustrates that Nike was found guilty regarding the labour practises the company was following which the reason for the external criticism Nike had to face around the world during 1990 and 2000. The main purpose of this report is to study the sustainable initiatives Nike had to take to tackle these issues and further how much those steps are similarRead MoreCase Study - Nike: Spreading Out to Stay Together1343 Words   |  6 PagesCase Study: Amazon: Nike: Spreading Out to Stay Together Nike, Inc. is an American  multinational corporation  that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near  Beaverton, Oregon, in the  Portland metropolitan area. It is the world s leading supplier of  athletic shoes  and  apparel  and a major manufacturer of  sports equipment, with revenue in excess of US$24.1  billion in its fiscalRead MoreSocial responsibility and Ethics in International Business Essay1392 Words   |  6 Pagestackling their accompanying challenges relies heavily on how deeply they understand the dynamics of their operating environment† (as cited by Abebe, Elmuti, Minnis, 2005, p. 1024). Social responsibility and ethics Global expansion has developed a strategic imperative for nearly all large organizations and their managers. They have a great deal on their hands in developing, monitoring and changing their strategies. Becoming international is an important factor in assisting organizations in becomingRead Moremarketing strategy4037 Words   |  17 PagesCode: MKT 306 Nike – A report on Nike trainers from Nike Inc. and its market analysis in the UK. Submitted to University of Sunderland Submitted by: BIJAY GURUNG Student code: 109122858 BA (HONS) BUSINESS MANAGEMENT (YEAR 3) WORD COUNT: 3498 (excluding executive summary, references and relevant appendices) Table of Contents 1. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.pg.3 2. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..pg.4 3. Marketing Audit of Nike Inc. UK†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..pgRead MoreNike : Case Report : Strategic Marketing3151 Words   |  13 PagesAUSTRALIAN INSTITUTE OF BUSINESS Nike – Case Report Strategic Marketing Assessment Maximillian Matthews 9/12/2014 The aim of this report is to utilize the â€Å"Nike - The art of selling air† case study, and other lessons from the strategic marketing theorem to identify marketing challenges; and how those challenges could be best addressed using the previously described marketing principles â€Æ' Executive Summary Companies today face many challenges to maintain market share and differentiateRead MoreUnder Armour Is Gaining Market Share And Challenging Nike2043 Words   |  9 Pages Abstract Under Armour is gaining market share and challenging Nike in the sports apparel industry. However, Under Armour is having major issues with inventory management and managing cost. Inventory cost has increased steadily over the past three years and is now at the point where it is out weighing revenue. UNDER ARMOUR: CHALLENGING NIKE IN SPORTS APPAREL 3 CASE DESCRIPTION Under Armour, Inc., was founded in1996, by Kevin Plank, by a former University of Maryland footballRead MoreNike.S World Shoe Project1426 Words   |  6 PagesCASE STUDY - EXPANDING THE PLAYING FIELD: NIKE.S WORLD SHOE PROJECT â€Å"To bring inspiration and innovation to every athlete in the world† †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Company Mission Statement â€Å"We want to be able to shoe and clothe young athletes of the world regardless of where they live. To do it for really difficult socioeconomic situations is both challenging and rewarding† †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Tom Hartge, Footwear Director for Emerging Markets The words â€Å"Just make me the shoe!† echoed down the boardroom table to Tom HartgeRead MoreNike Marketing Research2366 Words   |  10 Pages Marketing Case Study: The Marketing Mix of Nike, Inc. BADM 370 15 April 2013 Executive Summary Nike, Inc.’s debut in the 1970’s was a milestone for the athletic industry. Starting with a simple of objective of selling affordable, quality athletic footwear, Nike has undergone an incredible transformation over the years into a dominating sporting goods company due to an efficient marketing mix. Today, Nike has reached annualRead MoreUnder Armour Case Study Analysis1292 Words   |  6 PagesUnder Armour Case Study Today s companies may struggle with developing and maintaining a strategy to ensure long-term success in the current global marketplace. Under Armour is no exception, they desire to challenge industry titans, Nike and Adidas, and seize market share in the demanding sports apparel arena. Explored in detail, Under Armour’s strategy through examination of the company’s history, mission, influences, and capabilities along with recommendations, based on a study by Arthur A. ThompsonRead MoreStrategic Fit5061 Words   |  21 Pagesâ€Æ' Executive Summary Founded in the early 1960’s, Nike formerly known as Blue Ribbon Sport grew into one of the world’s most recognised brand. A leader in the field of sport clothing and footwear, Nike has always been one that encouraged innovation, creativity and growth. Outsourcing of its manufacturing processes, created an opportunity for Nike to realign itself and focus on its core competencies, doing what they do best research, development and advertise. By mid 1990’s the company began fighting

Satsuma Rebellion Battle of Shiroyama, 1877

Conflict: The Battle of Shiroyama was the final engagement of the Satsuma Rebellion (1877) between the samurai and the Imperial Japanese Army. Battle of Shiroyama Date: The samurai were defeated by the Imperial Army on September 24, 1877. Armies Commanders at the Battle of Shiroyama: Samurai Saigo Takamori350-400 men Imperial Army General Yamagata Aritomo30,000 men Battle of Shiroyama Summary: Having risen up against the repression of the traditional samurai lifestyle and social structure, the samurai of Satsuma fought a series of battles on the Japanese island of Kyushu in 1877. Led by Saigo Takamori, a former highly respected field marshal in the Imperial Army, the rebels initially besieged Kumamoto Castle in February. With the arrival of Imperial reinforcements, Saigo was forced to retreat and suffered a series of minor defeats. While he was able to keep his force intact, the engagements reduced his army to 3,000 men. In late August, Imperial forces led by General Yamagata Aritomo surrounded the rebels on Mount Enodake. While many of Saigos men desired to make a final stand on the mountains slopes, their commander wished to continue their retreat back towards their base at Kagoshima. Slipping through the fog, they managed to elude Imperial troops and escaped. Reduced a mere 400 men, Saigo arrived in Kagoshima on September 1. Obtaining what supplies they could find, the rebels occupied the hill of Shiroyama outside of the city. Arriving in the city, Yamagata was concerned that Saigo would once again slip away. Surrounding Shiroyama, he ordered his men to construct an elaborate system of trenches and earthworks to prevent the rebels escape. Orders were also issued that when the assault came, units were not to move to each others support if one retreated. Instead, neighboring units were to fire into the area indiscriminately to keep the rebels from breaking through, even if it meant hitting other Imperial forces. On September 23, two of Saigos officers approached the Imperial lines under a flag of truce with the goal of negotiating a way to save their leader. Rebuffed, they were sent back with a letter from Yamagata imploring the rebels to surrender. Forbidden by honor to surrender, Saigo spent the night in a sake party with his officers. After midnight, Yamagatas artillery opened fire and was supported by warships in the harbor. Reducing the rebels position, the Imperial troops attacked around 3:00 AM. Charging the Imperial lines, the samurai closed and engaged the government conscripts with their swords. By 6:00 AM, only 40 of the rebels remained alive. Wounded in the thigh and stomach, Saigo had his friend Beppu Shinsuke carry him to a quiet spot where he committed seppuku. With their leader dead, Beppu led the remaining samurai in a suicidal charge against the enemy. Surging forward, they were cut down by Yamagatas Gatling guns. Aftermath: The Battle of Shiroyama cost the rebels their entire force including the renowned Saigo Takamori. Imperial losses are not known. The defeat at Shiroyama ended the Satsuma Rebellion and broke the back of the samurai class. Modern weapons proved their superiority and the path was set for the building of a modern, Westernized Japanese army that included from people of all classes. Selected Sources Satsuma Rebellion OverviewHistory of the Samurai

An Administrator At Henry Ford Academy School For Creative...

With each interview, I have looked forward to learning about Mr. Carey s process to teaching. This interview was doubly exciting to finally get the perspective of an administrator at Henry Ford Academy School for Creative Studies. This gave an opportunity to potentially see if the way that Mr. Carey approaches situations is based on his years in education or if it is influenced by the administration. There was no better topic than relationships, rules, discipline to get the dual perspective; the responses provided indicated the ways that different faculty think about situations. The administrator that agreed to be interviewed, arranged by Mr. Carey, was Liz Bastian the Director of Curriculum for grades 6-12 at Henry Ford School for Creative Studies. The interview took place soon after lunch in her small, fairly cluttered office. Mrs. Bastian was not overly forthcoming with information at the start and seemed to have an all business attitude in her answers. Her demeanor resulted in a n interview pace that was much quicker than any of the others that have been conducted. The first question asked, as a baseline and to center what to expect going forward, was: how do you think about relationships and discipline as aspects of classroom culture. Mr. Carey began, as he often does, fairly short as if he is not clear what is being asked. He begins by stating that it helps, then quickly follows up be adding that compliance comes a lot easier if you have a relationship with theShow MoreRelatedHistory Of Mary Parker ( 1868 )2888 Words   |  12 Pagesturn, opened the door for invitations to serve on the boards of industrial relations arbitration boards and other official minimum wage in Massachusetts courts. This close exposure to the inner workings of the industry resulted in his third book, Creative Experience. This book formed the core of his theory of management to the defense of a principle of self-government (that) facilitated the growth of individuals and groups to which they belonged, to interact directly with each other to achieve theirRead MoreStephen P. Robbins Timothy A. 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Study of the current economy indicates that when today’s consumer is completely satisfied with his or her product or service purchase, he or she tells six other potential buyers. In contrast, a dissatisfied consumer informs 25 other potential buyers. ThatRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesmymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Read MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 Pagesunskilled employee will remain employed long enough after training for the employer to recoup the investment.10 In reality, employers probably invest in general training more than the specific and general training rationale would suggest. A recent study has found the following: under certain conditions [use of employment contracts and retention of employees based on productivity] the firm may share the costs of and returns on investment in general human capital and pursue no lay-off policy. GeneralRead MoreLibrary Management204752 Words   |  820 PagesAutomation to Distributed Information Access Solutions Thomas R. Kochtanek and Joseph R. Matthews The Complete Guide to Acquisitions Management Frances C. Wilkinson and Linda K. Lewis Organization of Information, Second Edition Arlene G. 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Continuities Changes Over Time Essay (Middle East; 1914 C.E. †present) free essay sample

The numerous socio-political and economic changes that the Middle East has undergone in the past century is arguably the most drastic alteration that the region has borne since it spawned early civilization in the fertile crescent many millennia ago. Despite the numerous modifications that have been made to Southwest Asia since 1914, some things have remained unaffected entirely . While Middle Eastern society has, too, succumbed to the unrelenting flood of Westernization, the area’s religious roots have remained firm. Since the birth of the Muslim faith in the mid 7th-century, Arabia has remained the epicenter of Islam, with millions of faithful Muslims making the pilgrimage of their Hajj each year to Mecca. The sacred central point of Islam has remained within the national boundaries that it did during the founding of the faith. The Middle East has also not, by any stretch of the imagination, lost its place as a global economic hub. We will write a custom essay sample on Continuities Changes Over Time Essay (Middle East; 1914 C.E. – present) or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Interestingly, this particular aspect of the Middle East’s position on the international market fits well as both a change and a continuity, which will be elaborated upon later on in this essay. While several facets of the Middle East remained unchanged, to me, the fact that this region has changed dramatically is quite superficially obvious. One momentous event that cannot, in good conscience, be overlooked, is undoubtedly the emergence of Israel as an independent state in 1949 C.E. This was extremely important in positively shaping the Jewish religious aspect of Middle Eastern culture; unfortunately, however, it also provided the basis for myriad conflicts and negative international relations between Israel and many other nations, most notably the Palestinian Territories. On the subject of international affairs, the Middle East has played host to numerous international conflicts, Desert Storm and the current Iraq war being just a few examples. As mentioned above, the standpoint of the Middle East as an economic superpower has not changed within the recent century, however it must be duly noted that the oil industry has allowed for the exponential expansion of the Middle Ea stern economy within the latter half of the 20th century and on into the second millennium. Westernization has greatly affected the social structure of the inhabitants of the Middle East. Some countries, the United Arab Emirates for example, have deviated from the previously restrictive religious cultural guidelines of Islam, especially those set for women. While outright feminist movements have not taken root in the Middle East as of yet, at least not to the level at which they have in the United States and Europe, a gradual improvement of the overall rights of women can be seen. Overall, between 1914 and the present time, the balance between change and continuity has been an interesting one to say the least. Through the forging of new nations, the onslaught of westernization, and multiple wars, some aspects of the Middle Eastern identity have, remarkably, remained intact. What does this say to the rest of the world? Is the Middle East a silent role model for how nations and cultures can hold strong to their religious convictions and moral beliefs while still embracing progressivism in a changing world? I certainly think so, and I applaud their ability to do so.