Nike, Inc. Strategic Case Study Essay example - 6087 Words

Table of Contents Executive Summary 4 1. Introduction 5 2. Strategic analysis 6 2.1 External analysis 6 2.1.1 PESTEL analysis 6 2.1.2 Porter’s Five 5 Forces and Government model analysis 8 2.1.3 Turbulence Model 9 2.2 Internal Analysis 9 3. Strategic directions and strategic objectives 10 3.1 Mission 10 3.2 Strategic objective 11 3.2.1 The financial objective of Nike 11 3.2.2 The non-financial objective of Nike 11 4. Key broad business-level and international strategies 12 4.1 Ansoff’s product and market business level strategies 12 4.2 Miles and Snow’s adaptive strategies 13 4.3 Porter’s competitive business level strategies 14 4.4 International strategies 15 5. Strategic implementation: General†¦show more content†¦Therefore it is essential for the company to gain the support from local government to ensure its manufacture, import, and export. Many developing countries, for example, China, Thailand, and Vietnam, welcome the investment from foreign companies sinc e it will promote local economy and create new jobs (Nike, 2011). Other countries, in the current time of recession, are generally welcome foreign investments. However, protectionism shall still be alarmed in the future. Economic Ever since the global financial crisis in 2008, the world economy is in turbulence. Many developed countries, including the US, the European countries, Southeast Asian countries and Japan, are still suffering from its influences. Besides the shadow of recession, the exchange rate of US dollar has been going down for years. On the other hand, the currencies of some developing countries, notably Chinese RMB, are raising rapidly in exchange rates. Since Nike mainly manufactures its products in the developing countries, and a large part of its manufacture (33% of its factories and 32% of its workers) are conducted in China (Nike, 2012), it is facing the pressure of increasing manufacturing costs. Social Populations are growing older in many countries in the world, which brings the issue of aging population. It is expected that by 2050, there will be 1.5 billion people aged over 65 and near 80% of these aged people will live in developingShow MoreRelatedNike : Sustainability And Labour Practises1217 Words   |  5 Pagessurroundings more sustainable in nature. So now in this report which is based on the case study of â€Å"Nike: sustainability and labour practises†. This case illustrates that Nike was found guilty regarding the labour practises the company was following which the reason for the external criticism Nike had to face around the world during 1990 and 2000. The main purpose of this report is to study the sustainable initiatives Nike had to take to tackle these issues and further how much those steps are similarRead MoreCase Study - Nike: Spreading Out to Stay Together1343 Words   |  6 PagesCase Study: Amazon: Nike: Spreading Out to Stay Together Nike, Inc. is an American  multinational corporation  that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near  Beaverton, Oregon, in the  Portland metropolitan area. It is the world s leading supplier of  athletic shoes  and  apparel  and a major manufacturer of  sports equipment, with revenue in excess of US$24.1  billion in its fiscalRead MoreSocial responsibility and Ethics in International Business Essay1392 Words   |  6 Pagestackling their accompanying challenges relies heavily on how deeply they understand the dynamics of their operating environment† (as cited by Abebe, Elmuti, Minnis, 2005, p. 1024). Social responsibility and ethics Global expansion has developed a strategic imperative for nearly all large organizations and their managers. They have a great deal on their hands in developing, monitoring and changing their strategies. Becoming international is an important factor in assisting organizations in becomingRead Moremarketing strategy4037 Words   |  17 PagesCode: MKT 306 Nike – A report on Nike trainers from Nike Inc. and its market analysis in the UK. Submitted to University of Sunderland Submitted by: BIJAY GURUNG Student code: 109122858 BA (HONS) BUSINESS MANAGEMENT (YEAR 3) WORD COUNT: 3498 (excluding executive summary, references and relevant appendices) Table of Contents 1. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.pg.3 2. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..pg.4 3. Marketing Audit of Nike Inc. UK†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..pgRead MoreNike : Case Report : Strategic Marketing3151 Words   |  13 PagesAUSTRALIAN INSTITUTE OF BUSINESS Nike – Case Report Strategic Marketing Assessment Maximillian Matthews 9/12/2014 The aim of this report is to utilize the â€Å"Nike - The art of selling air† case study, and other lessons from the strategic marketing theorem to identify marketing challenges; and how those challenges could be best addressed using the previously described marketing principles â€Æ' Executive Summary Companies today face many challenges to maintain market share and differentiateRead MoreUnder Armour Is Gaining Market Share And Challenging Nike2043 Words   |  9 Pages Abstract Under Armour is gaining market share and challenging Nike in the sports apparel industry. However, Under Armour is having major issues with inventory management and managing cost. Inventory cost has increased steadily over the past three years and is now at the point where it is out weighing revenue. UNDER ARMOUR: CHALLENGING NIKE IN SPORTS APPAREL 3 CASE DESCRIPTION Under Armour, Inc., was founded in1996, by Kevin Plank, by a former University of Maryland footballRead MoreNike.S World Shoe Project1426 Words   |  6 PagesCASE STUDY - EXPANDING THE PLAYING FIELD: NIKE.S WORLD SHOE PROJECT â€Å"To bring inspiration and innovation to every athlete in the world† †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Company Mission Statement â€Å"We want to be able to shoe and clothe young athletes of the world regardless of where they live. To do it for really difficult socioeconomic situations is both challenging and rewarding† †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Tom Hartge, Footwear Director for Emerging Markets The words â€Å"Just make me the shoe!† echoed down the boardroom table to Tom HartgeRead MoreNike Marketing Research2366 Words   |  10 Pages Marketing Case Study: The Marketing Mix of Nike, Inc. BADM 370 15 April 2013 Executive Summary Nike, Inc.’s debut in the 1970’s was a milestone for the athletic industry. Starting with a simple of objective of selling affordable, quality athletic footwear, Nike has undergone an incredible transformation over the years into a dominating sporting goods company due to an efficient marketing mix. Today, Nike has reached annualRead MoreUnder Armour Case Study Analysis1292 Words   |  6 PagesUnder Armour Case Study Today s companies may struggle with developing and maintaining a strategy to ensure long-term success in the current global marketplace. Under Armour is no exception, they desire to challenge industry titans, Nike and Adidas, and seize market share in the demanding sports apparel arena. Explored in detail, Under Armour’s strategy through examination of the company’s history, mission, influences, and capabilities along with recommendations, based on a study by Arthur A. ThompsonRead MoreStrategic Fit5061 Words   |  21 Pagesâ€Æ' Executive Summary Founded in the early 1960’s, Nike formerly known as Blue Ribbon Sport grew into one of the world’s most recognised brand. A leader in the field of sport clothing and footwear, Nike has always been one that encouraged innovation, creativity and growth. Outsourcing of its manufacturing processes, created an opportunity for Nike to realign itself and focus on its core competencies, doing what they do best research, development and advertise. By mid 1990’s the company began fighting